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Purpose-Driven Planners


Today, The Knot, magazine and leading online planning aid, released its 13th Real Weddings Study.

Each year, The Knot looks at real weddings and couples from the prior year, reporting on trends, motivators and primary planning priorities for couples.

This year’s report, The Knot noted in a press release about the study that “more than 25,000 couples across the nation are planning with purpose — now for an average of 15 months (up from 14 months in 2018) — personalizing and celebrating their weddings.”

Like the report The Knot published at the end of last year focusing on trends for weddings, inclusivity, sustainability and purpose-driven details are what engaged couples prefer now more than ever.

Additionally, The Knot added, 14 percent of couples look to incorporate eco-friendly décor, 25 percent are sourcing local products, as well as creating charity registries and using their wedding to “serve as their own force of activism.”

The report also found that more couples are opting to feature their culture and religion heavily in their “I Dos,” while 44 percent are writing their own vows.

“Engaged couples today are highly focused on ensuring every element of their wedding is not only representative of who they are, but also their values and beliefs. Many are even taking their celebration a step further and using it as a form of activism,” said Kristen Maxwell Cooper, editor in chief of The Knot in a press release about the report. “In other words, they’re looking for ways that their wedding can make a positive impact on the world, whether that’s supporting a local industry, minimizing their carbon footprint or hiring a like-minded vendor team who upholds similar values as they do.”

The report also showed a “wedding snapshot” that included top must haves for to-be-weds. Stay tuned to “Let Them Eat Cake” where we breakdown the entire wedding snapshot section of the report.



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