Retailer Spotlight: Philip CerminaroIndustrial Products Limited, owned by Philip Cerminaro and William Powe, began in Ohio in 1996—Cerminaro started the business upon graduating from college. After getting engaged, he moved to New Orleans where he also opened the Stairway Shop, a new division of Industrial Products.

Industrial Products sells ladders, scaffolding, tool boxes, safety and marine supplies, while the Stairway Shop is more specialized, selling spiral stairs, stair parts, railing systems, library ladders and attic stairs. Customers range from contractors to homeowners.

“We pride ourselves on exceptional customer service and superior quality products,” says Cerminaro. “We can provide everything from a stairway engineered and manufactured in Italy, to a remote control attic stairway that opens and closes with the push of a button.”

What’s the first thing you discuss with a client? We take great care to match the appropriate product with the client’s taste and budget for the project.What makes the store unique from competitors? We have a showroom where you can actually see spiral stairs, stair parts and related products. We have trained salespeople that can help design the perfect stairway for almost any application.

What are your goals in the business? To provide honest answers, quality products and competitive prices.

Do you have any specials in February?  We are offering a Mardi Gras discount on all stairway purchases. [Customers will receive a] 10-percent discount if they mention New Orleans Homes & Lifestyles.

The offer will run the entire month of February.