Retailer Spotlight: Randy Shaw [Nordic Kitchens and Baths]
Nordic Kitchens and Baths started as an independent showroom for a local cabinet manufacturer that was co-owned by Randall Shaw. “Two years after starting the showroom, we made a decision to close down the manufacturer and focus solely on kitchen design and sales,” says Shaw. After relocating to Veterans Boulevard in 1998, the company expanded by bringing in luxury brands, including Heritage custom cabinetry, Sub-Zero, Wolf, Miele and Gaggenau.
What sort of clientele do you reach?
Retail consumers, architects, interior designers, builders and remodelers.
What are your goals as a retailer?
To provide the highest-quality design, selection and service to our customers.
What are some current trends in the industry?
I see a trend toward modern and contemporary design. We are also doing plenty of beaded inset cabinetry with painted finishes.
How is your store different –– and better–– than a competitor?
We only sell mid- to high-end items. Every one of our designs is unparalleled in the industry. We also stay in tune with ever-changing design trends, and we’re constantly updating our showroom. I can’t say enough about my staff. Everyone attends training multiple times a year, always staying informed on the most recent trends and innovations in the industry. From our appliance specialist to our kitchen designers, from our warehouse personnel to our accounting department, they are what makes the business a success.
What specials do you have going on this month?
We are offering a special progressive Sub-Zero and Wolf discount starting with three or more pieces. Also, we’re offering a Gaggenau First Professional kitchen package for under $15,000.