Savvy for the White Sale

Savvy for the White SaleWhy are certain months the best for sales? There is sure to be some marketing guru from years ago who decided upon the strategy—but whoever it was surely started a trend. Now, according to the, in June one might find pianos and TVs on sale, while October is a good month to buy a car. But the one month that sticks in most people’s minds is January, when it’s time for a white sale.

It was 1878 when John Wanamaker, owner of the Philadelphia department store Wanamaker’s, decreed January to be the time for a white sale. Back then, linens were made in only one color—white—and it is believed he created the sale to keep linen makers in business during a slow time of year. The white sale has evolved to include household items, not necessarily white, or to indicate a sale in which anything is steeply discounted to increase sales during a short period of time.

So while you may not have a décor geared to white, you can still buy fresh linens and towels at a discount—and thank John Wanamaker, while you’re at it.

A White Wash:
Abyss white washcloth, Sferra Grande Hotel sheets, from Bellanoche; Adriana Rossi white ceramic bowl and plate, from UDwell. All sit on an Oly “Sophie” chair in black leather, from Juliet Home Furnishings.

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