Shop Talk: Danielle Conrad
Owner, Wildflower Boutique
When did you open the store? I opened Wildflower Boutique at the end of October 2017, right on the cusp of the upper Metairie Road business boom.
Tell us about the lines you carry? Wildflower carries trendy clothing, shoes and accessories for women. We carry statement pieces and everyday basics at affordable prices. Lately, our jewelry has become insanely popular! We carry the highly sought after line Bauble Bar, as well as Kendra Scott.
Tell us about what sets you apart? Growing up, I spent a lot of time in my mom’s boutique, which is located in a small town. She mastered selling to a large age range, since it was one of the few shops around. I strive to do the same by creating a mother/daughter shopping experience where they can both find something they like – or at least agree on!
What are your favorite items in store right now? We are gearing up for my favorite season: fall! Some current favorites include soft, cozy sweaters, flare jeans and faux fur jackets.
Who is your clientele? We try to cater to a vast group of women, from high school girls needing dresses for school functions, to women needing a casual dinner or date outfit, or a wedding guest dress.
What is coming up or in the store that you are excited about right now? We recently secured the brand Sole Society, which carries comfortable, trendy shoes as well as purses. I’m also excited for the Kendra Scott Winter 2018 Collection, which will launch this month.
2700 Metairie Road, Suite C, Metairie