Why did J.McLaughlin choose to open a store in New Orleans? We’re a colorful, optimistic brand, and the town of New Orleans is a vibrant, happy place. With NOLA’s charm and personality, we approached the opening as an opportunity to get to know residents and visitors and introduce them to our world.
How does your brand fit in this retail landscape? What is paramount to us is the local and loyal relationship we have with the community – one that transcends the clothes. For our opening in New Orleans, we partnered with the New Orleans Town Gardeners. In terms of the J.McLaughlin brand, we take a woman of a certain sensibility and take her as close to fashion as she’d like to be. We pride ourselves in always offering a warm welcome, great service, and proprietary designs and novelty pieces.
Tell us about your store? In restoring the historic Magazine Street shotgun house, it was important to showcase the architectural details that make New Orleans shine, from the exterior porch to the antique floors and decorative fireplace inside. When our customers walk into our store, we want them to feel at home.
What are some of your favorite things available now? The Walden Coat is a favorite piece that you can buy now and will feel relevant throughout the seasons.
Any upcoming brand news? We brought our longtime friend and model Jane Gill back for our February catalog. She has a classic look and confident sense of style that feels very J.McLaughlin.
3954-3956 Magazine St., 334-8023