When it comes to fashion, perennially chic boutique owner and philanthropist Susu Stall knows what she likes. And fortunately, she’s sharing it all through her eponymous Magazine St. boutique, SOSUSU. The boutique, which opened in 2016, offers contemporary fashion by unique designers from across the world. Every item in the store is intentionally selected by Susu to reflect her vision of a modern, feminine woman. I caught up with Susu recently to discuss fall trends and what she’s stocking up on.
What inspired you to open a clothing boutique? I have always been interested in fashion. After lots of travels in Europe, I realized our city needed an elevated boutique with unique designers. Once I became an empty nester, I decided it was time to give this passion a go.
How would you describe your personal style? I’m a bit of a chameleon when it comes to style. I tend to dress for the occasion. If I have a board meeting, I will be buttoned up, otherwise I am usually colorful – and always feminine. I’m also a big fan of mixing patterns.
Who is the SOSUSU customer? She is someone looking for something unique and somewhat fashion forward. My clients are busy women with full social calendars; often willing to step out of their comfort zone and try new things.
What trends are you most excited about for fall? Fall 2024 is a bit more conservative. Quiet luxury is trending. You will see more monochromatic looks and fewer floral prints this season. Lots of trousers and tailoring in general.
Any specific must have items? A great black cashmere sweater will take you very far. A pair of wider-leg trousers, loose high waisted jeans, and a beautiful mid-height pump – and throw a white button down by TWP in the mix and you can style all these several ways.
What items should we hold on to from the past few seasons? You should always invest in classic pieces that never go out of style, and then throw in a few emotional items (standout pieces that you are immediately drawn to) to add a little excitement to your closet. And hang on to your luxury knits and a great blazer!
You can shop at SOSUSU online at sosusuboutique.com or in person at 3427 Magazine St.
Meet Penn, Shop Talk Blogger
Penn Larocci is a born and raised New Orleanian. After graduating from Tulane University she lived in NYC for nine years working in sales and marketing at an investment bank. When she missed New Orleans more than she could stand, she moved back home, met her husband and started a family. She’s now raising two rambunctious little boys and spending her free time on environmental sustainability projects.
