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Shop Talk: The Covery

If you’re over 35, you likely visit your list of doctors on a regular basis. But what about making time for alternative sources of healing and preventative health? This is where the art of wellness comes in. If you’re new to the term, it’s simply a buzz word to encompass any activities to help manage your physical, mental and social wellbeing. Most treatments involved in the field are new and not entirely scientifically validated. Even so, the verdict is in, and many agree they seem to be greatly aiding in the health and healing of people all over the world. 

Note: This information is not intended to be a substitute for professional medical advice or treatment. Always consult your physician before undertaking a new healthcare regimen.

At the newly opened The Covery, you can try out many of the most buzzed about wellness modalities. I got a moment to chat with the co-owner, Jacob Tramontin, former attorney and New Orleans native, to learn more about his new Magazine Street location.

What is The Covery?  The Covery Wellness Spa is a local provider of non-invasive therapies designed to enhance and optimize your health journey. We believe in the act of practicing healthy habits on a daily basis to attain better physical and mental health.

Can you tell us about some of the services offered at The Covery?  Sure! The PEMF Therapy uses low-frequency electromagnetic waves to promote cellular function and overall well-being, the Compression Therapy is used for enhancing blood flow and lymphatic circulation, the Oxygen Therapy is used to facilitate increased oxygen delivery to the body’s tissues and cells and Cryotherapy is used to stimulate the natural release of anti-inflammatory proteins and endorphins via extremely cold temperatures. Additionally, we offer IV therapy, infrared sauna access, guided meditation and more. 

The Covery is a national chain based out of Baton Rouge, how do you plan to engage locally?  We will be hosting events throughout the year to encourage new members, plus we’ve recently been a sponsor for the American Cancer Society gala and donated silent auction items to benefit Bridge House/Grace House, Ecole Bilingue and McGehee School.

What differentiates the Covery from other local wellness spots?  I truly think there’s room for many wellness spots in Nola. They are all great. However, I do think the variety of treatments we offer under one roof is super appealing to busy folks. We also made sure our location feels calm and warm. 

What is your current favorite treatment?  I’ve had knee issues over the years and so my favorites for dealing with that are the PEMF therapy and full body cryotherapy. However, I do think that the hyperbaric oxygen chamber is a game changer and will quickly become one of our top performers. 

Is there medical oversight at your facility?  Yes. We have nurses on staff daily and a physician who oversees the entire operation. It’s important to note that no one can begin treatment until they have had a consultation with someone from our staff.

How do we get the most bang for the buck?  I recommend buying a membership. Although it doesn’t include EVERY treatment, it will allow you access to several of the most popular items. 

For more information you can contact:  The Covery, 4712 Magazine Street,
504-522-6300, uptownnola@thecovery.com, thecovery.com.

Shop Talk: The CoveryMeet Penn, Shop Talk Blogger

Penn larocci is a born and raised New Orleanian.
After graduating from Tulane University she lived in NYC for nine years working in sales and marketing at an investment bank. When she missed New Orleans more than she could stand, she moved back home, met her husband and started a family. She’s now raising two rambunctious little boys and spending her free time on environmental sustainability projects.


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