Small Business Saturday Initiative Announced by Shop Local Nola and StayLocal Called “Nola Elves Local Shelves”


NEW ORLEANS (press release) – and StayLocal have partnered this holiday season to support locally owned, Greater New Orleans area businesses through an initiative called “Nola Elves Local Shelves.” The event begins Small Business Saturday, November 27, and runs through December 25, 2021.

“Nola Elves Local Shelves,” sponsored by Help!! Air Conditioning, Trane Technologies, and JB Communications, is an initiative to highlight and support local businesses through free marketing resources, weekly holiday giveaways, interactive “Find a Store” maps, and more. This free public service project, in partnership with local chambers, economic development organizations, and business associations, is designed to connect shoppers with locally owned businesses.

“We encourage the community, public officials, and local businesses to join us in this social media effort to drive more business to locally owned businesses during the holidays and year-round,” says Jacquie Bonano, founder of Shop Local Nola and owner of JB Communications, LLC.

“We challenge local consumers to spend a minimum of 10% of their holiday shopping budget on locally owned businesses,” added Maryann Miller, Program Manager of StayLocal.

Nola Elves Local Shelves Holiday Giveaway

Nola Elves Local Shelves showcases offers from locally owned businesses and is running continuous giveaways throughout the holiday season!

Shoppers aged 21 and older can qualify to win door prizes donated by local businesses, including gift certificates, gift baskets, jewelry, services, holiday goodies, and more. New donations are coming in daily. Shoppers are automatically entered by checking in or tagging a locally owned store on social media using #NolaElvesLocalShelves in their public post. Visit for further details.

How Can Local Businesses Participate?

Businesses can register for a FREE business listing and be included on the interactive maps on and

Businesses interested in joining Nola Elves Local Shelves or those that would like to support the promotion of local businesses, visit for more information and resources! Participation is free! For businesses who would like to donate a giveaway prize, contact!

Partnering with Local Chambers and Associations

According to Jefferson Parish Economic Development, for every dollar spent on local businesses, approximately 67 cents stays in the local community. Shop Local Nola and StayLocal have partnered with over twenty local chambers and associations to promote local shopping in the Greater New Orleans area. Locally owned businesses can register their free business listing in less than five minutes on and

About Shop Local Nola

Shop Local Nola, founded by JB Communications, LLC in 2020, is the Greater New Orleans Area’s largest directory for verified, locally owned businesses. This free business resource is designed to help local businesses promote deals and encourage shoppers to focus on local shopping year-round. For business listing eligibility, visit

About StayLocal

StayLocal, founded in 2001, is the New Orleans Independent Business Alliance and an initiative of the Urban Conservancy. This initiative connects local businesses and consumers through programs that promote local shopping and spotlight New Orleans area businesses. “StayLocal” is a call to action for consumers, businesses, organizations, and residents to steadfastly support our local economy and community. Local businesses can register on




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