Why did you start Emma’s? I realized there wasn’t a shoe boutique on the Northshore that offered fashion-forward options. So we opened in Mandeville in 2012.
What do you carry? We make sure to carry current trends and find the next big thing. We go to New York for market six times a year.
What are you favorite shoes? We are in love with the Birkenstock City Sandal and metallic flats.
What’s the secret to your success? We offer something unique: A true shoe boutique with exclusive lines in the area. Our sole focus on shoes and accessories enables us to offer our clients the best of the major trends.
How can you compete with the big stores? Small, local boutiques are special, and they make our city special. We have personal relationships with our clients that chain stores can’t have. We know them so well that we can be their buyers at market, bringing them back the latest and the greatest shoes that we know they’ll love. Many of our clients have become our friends, and that’s the best we can hope for.
What are you most excited about now? We are excited that we’ve opened on the south shore at a great location on Metairie Road. We will also be carrying some new lines including: Rag&Bone, Loffler Randall and Marc by Marc Jacobs. We can’t wait to build relationships with women in the area.
Emma’s Shoes and Accessories, 110 Rosa Ave., Metairie, 407-0668, EmmasShoes.com