UrlNEW ORLEANS (press release) – To commemorate the 76th anniversary of D-Day and the Museum’s 20th anniversary, The National WWII Museum and Allstate Sugar Bowl Crescent City Classic are launching the inaugural WWII Liberty Road Challenge to honor the route Allied Forces took to liberate France in the summer of 1944.

Beginning Saturday, June 6, which is the 76th anniversary of D-Day, runners, walkers, joggers and even bicyclists can sign up to tackle the virtual challenge either individually or as part of a team. Those signing up as individuals will complete a 100-mile virtual course honoring the route from Sainte-Mere-Eglise to Saint-Malo in France. The team challenge is a 712-mile virtual course divided up between team members that covers the entire route from Sainte-Mere-Eglise in France to Bastogne in Belgium. Individuals and team members can begin participating in the challenge after completing registration. Logging of mileage will begin on July 4 and end September 10 (the day Bastogne was liberated from Nazi occupation in 1944). Individuals and teams may complete the challenge by walking, jogging, running, bicycling or any combination of the four.

All registered participants receive a virtual bib, commemorative 2020 Liberty Road Challenge t-shirt, WWII finishers dog tag and a 25% discount for a ticket to The National WWII Museum. The entry cost for both the individual and team challenges is $50. A portion of entry and 100% of donations to the challenge will go directly to the Museum and its mission.

“With the anniversary of D-Day this month, we’re thrilled to partner with The National WWII Museum to launch a patriotic way to stay active,” said 2020 Liberty Road Challenge Director Eric Stuart. “We hope this inaugural 2020 Liberty Road Challenge will raise awareness for the Museum, honor WWII veterans and help keep people active during the ongoing COVID crisis.”

“We’re excited to partner with the Allstate Sugar Bowl Crescent City Classic team on the Liberty Road Challenge,” said Stephen J. Watson, Museum President & CEO. “It’s a great way to help support the Museum and its mission to tell the story of the American experience in World War II while promoting the health and wellness of our communities.”

Registration for the 2020 Liberty Road Challenge will open on Saturday, June 6 – the 76th anniversary of D-Day.  To register, interested participants should visit www.ccc10k.com. Registration for the challenge will remain open until 11:59 p.m. on July 4, 2020. Any questions runners have about the virtual race can be emailed to customer.service@ccc10k.com.

About Allstate Sugar Bowl Crescent City Classic
The Allstate Sugar Bowl Crescent City Classic 10k road race is held every year the Saturday before Easter Sunday. The Classic is locally produced and is a great way to get in shape while having fun. The 10-kilometer course (6.2 miles) begins in Downtown News Orleans in front of the Mercedes-Benz Superdome, runs through the historic French Quarter, and then all the way up tree-lined Esplanade Avenue to City Park where a huge concert festival is held immediately following the event for all the runners and walkers. The CCC is preceded by a large two-day Health & Fitness Expo, which is free and open to the public the Thursday and Friday prior to the Race.

The National WWII Museum tells the story of the American experience in the war that changed the world—why it was fought, how it was won, and what it means today—so that future generations will know the price of freedom and be inspired by what they learn. Dedicated in 2000 as The National D-Day Museum and now designated by Congress as America’s National WWII Museum, the institution celebrates the American spirit, the teamwork, optimism, courage and sacrifices of the men and women who fought on the battlefront and served on the Home Front. For more information on TripAdvisor’s #1 New Orleans attraction, call 877-813-3329 or 504-528-1944 or visit nationalww2museum.org.