The New Orleans Public Service began publishing the “Riders’ Digest” on Sept. 15, 1947 as a free weekly brochure for passengers on the company’s streetcars and buses. Copies were first placed in holders inside each NOPSI vehicle.
The “Riders’ Digest” served a number of purposes. It was a convenient and efficient means for NOPSI to communicate company information to its customers. The publication allowed NOPSI to perform a useful “public service” by advertising community events and providing important information to the citizens of the company’s service area. NOPSI also used the “Riders’ Digest” as a way to entertain and educate its customers by providing a series of historical vignettes under the title, “Did you know?”
The first issue of the “Riders’ Digest,” published Sept. 15, 1947.
The “Riders’ Digest” continued to be produced through March 16, 1981, and photocopies of old issues are available through the New Orleans Public Library.