Tiffany & Co. will open at The Shops at Canal Place the week of Thanksgiving. The timing of the move to New Orleans seems particularly appropriate as the retailer recently launched a new collection of jewelry it calls “Jazz Age Glamour.” The company’s website touts that this jewelry line “casts a romantic spell unique to an era that remains fresh in the minds of movie makers, artists and designers.” “We look forward to joining the New Orleans community,” says Diane Brown, Vice President of Tiffany & Co. “The city is steeped in history and there is no better place for Tiffany, with its own great heritage, to call home.” Beyond the diamonds, the company also emphasizes a social issue: Many diamond buyers are concerned about purchasing “conflict diamonds” and contributing to human rights violations.
Tiffany & Co. works with its ethical subsidiary, Laurelton Diamonds, to only purchase diamonds from countries that participate in the Kimberley Process, left, an initiative that aims to curb the use of diamonds by rebel movements to finance wars. Further, the company uses only subcontractors that participate in the Tiffany & Co. Social Accountability Program. Through these efforts, Tiffany & Co. upholds its standards for quality, environmental and social responsibility.