Toast to HBCU Culture, 50th Anniversary of Bayou Classic with DIAGEO and its Brands

NEW ORLEANS (press release) – DIAGEO and its brands CÎROC, Crown Royal, Tequila Don Julio and Tanqueray are proud to return to New Orleans and be the official spirits partner of the 50th Annual Bayou Classic Presented by Procter & Gamble, celebrating football, legacy and the longstanding traditions surrounding HBCU football ‘classics.’  

Thanksgiving weekend, over 300,000 people will descend into New Orleans for one of the biggest reunions, bringing families across the HBCU diaspora together to celebrate the advancement of this community through talent and sports and toast to the HBCU pride, excitement and Black joy that comes with it. 

The Bayou Classic is bigger than a football game and DIAGEO is proud to support these schools by inviting both presidents from Grambling State University and Southern University on field to celebrate the 50th year with an additional $50,000 to each school to create permanent endowment funds and provide financial aid to thousands of students. 

  • Battle of Bands & Greek ShowDIAGEO and its brands CÎROC, Crown Royal, Tequila Don Julio and Tanqueray are proud to return to New Orleans and be the official spirits partner of the 50th Annual Bayou Classic, celebrating football, legacy and the longstanding traditions surrounding HBCU football ‘classics. 

Before Southern University takes on Grambling State in the Bayou Classic on Saturday, the annual Battle of the Bands and Greek show kicks off the weekend of events.

o    When: Friday, Nov. 24 | 5-6 p.m. 

o    Where: Caesars Superdome | 1500 Sugar Bowl Dr, New Orleans, LA 70112

o    Tickets available for purchase HERE.

  • Fan Fest: During the ultimate tailgating experience, DIAGEO and its family of iconic brands CÎROC, Crown Royal, Tequila Don Julio and Tanqueray will celebrate the rich pageantry of HBCU traditions surrounding HBCU football classics 50th Annual Bayou Classic Fan Fest ahead of the game, to enjoy pre-game celebrations with giveaways, merch and sampling.
  • When: Saturday Nov. 25 | 9 a.m. – 1:30 p.m.
  • Where: Champions Square at The Caesars Superdome | Lasalle St, New Orleans, LA 70112

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