Treian “Treety” Jackson was away on a birthday vacation when she found out her newly released music video for the 2023 New Orleans bounce song “Making Love” was gaining millions of views.
After returning home, she had a full schedule of meetings with record labels that led to her signing with Create Music Group in 2024, the independent music distribution and publishing company behind artists like Omarion, Sublime and Keri Hilson.
While New Orleans bounce may have been the sound that propelled Treety’s career, the 30-year-old rapper refuses to get boxed into becoming known solely for that music subgenre.
“I am not a bounce artist,” Treety said. “I just know how to make bounce songs.”
Treety has been rapping independently since 2017. She went from filming rap videos for social media challenges in her car to being booked at her alma mater, Southern University, to perform at the homecoming show for both the Baton Rouge and New Orleans campuses.
On the night of our interview, Treety was anxiously awaiting her next milestone: releasing “Trick or Treat,” her first album since 2021 and debut project as a signed artist. The bold album includes her viral hit “Making Love” along with new songs such as “Ain’t No Fun” with New Orleans rapper Rob49 and “Cash Out.” This album channels in-your-face confidence, New Orleans attitude and New Orleans dance beats for wild nights out.
“I gotta be in a mood to make a bounce song,” Treety said. “I’m always in the mood to record a regular song. And I don’t think I ever said that out loud. But it seems like the only time I make bounce music is when I’m pissed off.”
Studio time is where Treety thrives. When she’s ready to make a bounce song, she calls Grammy Award-winning producer, songwriter and entrepreneur BlaqNmilD and knows they will make magic, she says. Like an athlete, she has different postures for different music styles. When making bounce music, she likes to stand up and rap on the mic, whereas with other music styles, she prefers sitting down to rap. No matter the pose, words naturally flow from her mind, creating song after song.
Even on the eve of her album release, Treety is already looking ahead, excited to release more music. She says she has dozens of unreleased songs in the treasure trove waiting to be published. Next up, she plans to go on a road tour for “Trick or Treat,” performing city to city and checking off bucket list items with her friends on tour.
With her growing fame, Treety has been on the move in and out of New Orleans. While she’s still adjusting to her new jet-setting lifestyle, she says she is still a New Orleans girl at heart.
“I’m really so New Orleans,” Treety said. “Whatever you think about New Orleans, I’m that.”
Instagram: @mynametreety | Tiktok: @mynametreety
