Urban South Brewery Adds New Summer Flavors to Paradise Park Hard Seltzer Line

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NEW ORLEANS (press release) – Urban South Brewery is expanding its innovative line of hard seltzers, Paradise Park Hard Seltzer. Three new tropical flavors have joined the hard seltzer lineup for the summer season: Pina Colada, Aloha Punch and Passionfruit Orange Guava. Paradise Park Hard Seltzers are currently available in single-flavor six-packs or variety 12-packs at the New Orleans taproom and will soon be available in stores throughout Urban South’s distribution footprint (Louisiana, Mississippi, Alabama and Tennessee).

“Our goal with the Paradise Park Hard Seltzer line is to provide creative new flavors using real ingredients that are different from what is already flooding store shelves,” said Jacob Landry, Founder of Urban South Brewery. “We spend a great deal of time on research and development for our hard seltzer line and our team is excited to introduce these new varieties to our customers.”

The latest Paradise Park Hard Seltzer flavors include:

  • Pina Colada: Pineapple and coconut combine for a carbonated play on the classic tropical cocktail.

  • Aloha Punch: Sweet cherry, tropical pineapple and tangy tangerine come together for a refreshing fruit punch sip.

  • Passionfruit Orange Guava: The name says it all – a tropical trio of passionfruit, orange and guava is sure to bring vacation vibes to any situation.

Urban South’s Paradise Park Hard Seltzer line launched in November 2020 with the Lime Cucumber, Raspberry Limeade and Rocket Pop varieties. Hard seltzers in the Paradise Park line are gluten-free, under 100 calories and feature real fruit with no added sugar. Variety 12-packs include four 12-ounce cans of three different seltzer flavors: Lime Cucumber, Raspberry Limeade and Rocket Pop; or Pina Colada, Aloha Punch and Passionfruit Orange Guava.

To learn more about Paradise Park Hard Seltzer, visit: UrbanSouthBrewery.com/beers or follow along on Instagram at @paradise_park_.

Categories: Lagniappe, Wine + Spirits