Urban South Brewery Goes Blonde for the Boogaloo



NEW ORLEANS (press release) – The Mid-City Bayou Boogaloo is getting its own beer.

On Friday, April 19, Urban South Brewery will tap the first keg of Boogaloo Blonde in its taproom at 1645 Tchoupitoulas St. at noon, with $1.00 from each pint purchased throughout Easter weekend benefitting The Friends of Bayou St. John. The Boogaloo-centric brew will be available April 22 at bars, restaurants and retail locations throughout the city and also at the Mid-City Bayou Boogaloo May 17 – May 19.

Boogaloo Blonde was fermented with Kolsch yeast and a healthy dose of Mandarina Bavaria hops. Urban South’s Kyle Huling says, “You’ll find tons of citrus, apricot and a crisp clean finish making this a perfect partner while you’re floating on the bayou!” Boogaloo Blonde has an ABV of 5.3% and an IBU (bitterness level) of 20.

Mid-City Yacht Club, Pal’s and The Drifter Hotel are just a few of the Mid-City bars and restaurants that will serve Boogaloo Blonde in anticipation of the annual free festival that takes place each May on the banks of Bayou St. John.

The Urban South Brewery taproom opens to the public at 12pm on Fridays. At 3:00 p.m. that same afternoon, Friday, April 19, the brewery will host a crawfish party open to all.

The Mid-City Bayou Boogaloo is produced by The Friends of Bayou St. John is a 501(c)(3) nonprofit organization that promotes stewardship, cultural appreciation, responsible recreation and initiatives that support a clean, healthy Bayou St. John that is accessible to all. In the past, proceeds from the annual family-friendly festival have launched anti-litter initiatives and restored trees along Bayou St. John lost to hurricanes.

The festival’s 2019 musical line-up includes beloved Delta blues guitarist Tab Benoit, Cowboy Mouth, Raw Oyster Cult and high-energy bayou pop princess Amanda Shaw, among others. The annual, three-day neighborhood festival features music on four stages and raises funds to support a clean and healthy Bayou St. John. Urban South Brewery is a proud sponsor of the Mid-City Bayou Boogaloo.

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