Urban South Brewery Mixes It Up With New Hard Seltzer Brand

NEW ORLEANS (press release) – Urban South Brewery has added a new hard seltzer brand to its portfolio: Paradise Park Hard Seltzer. The hard seltzer line joins Urban South’s Paradise Park brand family, which currently also includes Paradise Park American Lager. Paradise Park Hard Seltzers will be available at the Tchoupitoulas Street taproom and throughout Urban South’s New Orleans distribution footprint in single flavor six-packs or variety 12-packs.

“Hard seltzers are continuing to grow in relevance and popularity in the craft community, and the Urban South team has created its own unique contribution to the evolution of this beverage category,” says Jacob Landry, Founder of Urban South Brewery. “Our goal was to create new and innovative flavors using real fruit that were different from what is already flooding the shelves. We put a high level of research and development effort into our seltzer line, and wanted to incorporate flavors from our most popular offerings.”

Paradise Park Hard Seltzers are gluten-free, under 100 calories, and feature real fruit with no added sugars. Current flavors include:

  • Lime Cucumber – House-pressed cucumber juice and lime combine for a sparkling spa water experience. Inspired by Urban South’s award-winning Lime Cucumber Gose.

  • Rocket Pop – Sweet cherry, blue raspberry and tart lime create a twist on the nostalgic summer treat. Inspired by Urban South’s summer seasonal Rocket Pop Gose.

  • Raspberry Limeade – A sweet, tart and refreshing sip made possible by an abundance of raspberries and lime. Inspired by Urban South’s Taproom Gose.

The Paradise Park brand family is designed to create a local value brand in the larger, more domestic-driven brand categories of light lagers and hard seltzers. Driven equally by price and quality, all offerings within the Paradise Park family are well-crafted, use real ingredients, and provide a lighter option under 125 calories. Urban South plans to continue adding new offerings to the Paradise Park brand family over time.

To learn more about Paradise Park Hard Seltzers, visit: Instagram.com/paradise_park_.

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