Like many of us during COVID-19, Sienna Victoria found herself reflecting on life, specifically about what brought her joy. What first came to mind was an unrealized vision that she had yet to pursue. So, she set out to turn a meaningful hobby (vintage shopping) into a business venture and continued family legacy. At first this looked like amassing an inventory, followed by selling said inventory at pop-up events around town. But over time, this approach was not enough. She had to really go for it to reap the most joy. After all, wasn’t that the point? Just weeks ago, she opened her very own shop, Victoria Trading Company, in Mid-City; part, by appointment only showroom, part lounge space for a full vintage clothing shopping experience.
What inspired you to open a vintage/antique clothing shop? It’s definitely in my blood. My maternal grandmother owned an antique store in Detroit back in the 1970’s. So, after several years of selling my finds at pop ups like Little Flea at The Saint Vincent Hotel, I decided it was time to develop my own curated space.
When did you first begin collecting? When I was in high school, my grandmother gave me my first piece of vintage clothing. It was a bright, colorful velvet blazer, it just didn’t look like anything anyone else had at the time. Instead of shying away from that, I found it so unique and special and wanted more. After that, I was always searching for special pieces.
Do you focus on a particular time period? I gravitate towards pieces from the 1920’s-1950’s, particularly handbags and dresses. Bakelite is also a real love of mine. But really, I just love beautiful, unique things from any time period. Sometimes I see something that I would never wear but it’s so special I just know someone has to have it!
Can you describe your new space? I wanted the space to feel like a friend’s beautiful living room. It’s filled with Persian rugs, family heirloom furniture and sinewy plants, all contributing to a cozy, cool blend of colors and textures.
How can we shop with you? I still simultaneously work in TV and film, so I offer appointment times based around that schedule. All appointments can be booked through the website, Calendly, website or by email: victoriatradingcomp@gmail.com. Every Sunday, I plan to be in the store to welcome walk-ins from 11 a.m.-6 p.m.
You can follow Victoria on Instagram @victoriatrading.co or by visiting her website: victoriatradingco.world.
