Jesse Carr, director of food and beverage at the Virgin Hotel, created his martini riff in honor of Ernest Gantt, better known as Don the Beachcomber, the father of tiki, filling the drink with signature tiki flavors like citrus, falernum and absinthe. In 2015, Carr moved to New Orleans from New York, because “New Orleans is different. Even with the hurricanes and everything else, it’s worth it,” he said. Since then, Carr has watched the local cocktail scene evolve, including the industry’s newer focus on low- and no-proof drinks, which led him to become a partner in Mockly, a local non-alcoholic ready to drink company. Carr has also seen a surge in creativity behind local bars. “There’s more than just the Sazerac here. It’s pretty exciting.” After watching Jewel of the South and other local spots garner global accolades, Carr anticipates more recognition for the city’s bar scene. “It’s only been 10 years now, and it’s already been a good ride,” he said.
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