MIAMI (press release) – Virgin Hotels is partnering with Bucket Listers to bring travelers the ultimate Black Irish by Mariah Carey-themed festive experience this holiday season. Black Irish by Mariah Carey has joined forces with Virgin Hotels for an exclusive Mariah Carey Black Irish Holiday Bar, a premium Irish cream liqueur founded and inspired by the heritage of the global singer-songwriter. Through Dec. 29, Mariah Carey’s Black Irish Holiday Bar will be available at select Virgin Hotels, including Chicago, Dallas, Nashville, New Orleans and New York City.
“We’re excited to be partnering with Mariah Carey’s Black Irish and Bucket Listers to bring this holiday experience to life across select Virgin Hotels,” said James Bermingham, chief executive officer of Virgin Hotels Collection. “Born and raised in Ireland, this collaboration is the perfect way to start the holidays. Virgin Hotels has always been synonymous with entertainment and music, and this limited-time pop-up is a direct connection to that legacy.”
“We pride ourselves on creating experiences that can’t be found anywhere else, and there is no better holiday partner opportunity in our eyes,” said Andy Lederman, Bucket Listers CEO. “Working with Mariah Carey’s Black Irish brand and Virgin Hotels to bring her festive world to life across the country is going to be a dream come true for fans this season.”
“I’m thrilled to partner with Virgin Hotels this holiday season to bring a truly unique experience to life, celebrating the 30th anniversary of Mariah Carey’s timeless classic, ‘All I Want for Christmas Is You,’” said John Herzog, Black Irish CEO. “This partnership not only highlights the festive spirit we embody at Black Irish but also showcases the incredible synergy between our brand and Mariah’s iconic holiday presence. We’re excited to oer guests at Virgin Hotels an unforgettable opportunity to enjoy a signature Black Irish cocktail alongside immersive holiday moments inspired by Mariah herself. It’s the perfect way to toast to the season and celebrate this special milestone together.”
Mariah Carey’s Black Irish Holiday Bar at Virgin Hotels features a full takeover that transforms various spaces into a holiday-themed winter wonderland. Guests can step into a magical holiday window photo display adorned with a custom All I Want For Christmas Is You neon sign, or sit on a festive wreath to recreate the iconic album cover from Mariah Carey’s Magical Christmas Special. What’s more, guests will enjoy an interactive photo booth, Black Irish Christmas tree, a ‘letters to Mariah’ station, a lyric wall and more.
Guests can imbibe on Black Irish cocktails while enjoying a captivating holiday-inspired experience that feels like straight out of a holiday music video. Indulge in festive cocktails including the Signature Espresso Martini featuring Black Irish Irish Cream and a candy cane rim. Savor a decadent Martini Flight that includes a White Chocolate Martini made with Black Irish White Chocolate Irish Cream and topped with cotton candy and glitter, a Reposado Tequila Espresso Martini with Black Irish Irish Cream garnished with a cinnamon stick, and a Bourbon Martini infused with Salted Caramel Black Irish Irish Cream topped with a chocolate covered pretzel rim. For a cozy treat, enjoy the Cocoa Coee spiked with Black Irish Irish Cream and topped with red and green glitter sprinkles and edible butterflies.
The pop-up’s design is created in partnership with Bucket Listers, the team behind the viral Malibu Barbie Cafe, Diamonds and Rose Experience by Bravo, and Saved by the Max experiences. Mariah Carey’s Black Irish Holiday Bar is a must-visit for any diehard Mariah fan or holiday lover. No trip through her signature winter wonderland would be complete without a lineup of Carey inspired interactive photo moments and exclusive merchandise.
“Black Irish cream is my new favorite!” said Mariah Carey. “Especially in the holiday season, you can enjoy it over ice as well and in eggnog.”
- ● Virgin Hotels New Orleans: Experience is available from Monday to Sunday, with 90-minute time slots between 4 p.m. and 8:30 p.m. Tickets start at $20 and include a complimentary Black Irish welcome cocktail.
- Booking Information: For more information about Mariah Carey’s Black Irish Holiday Bar at Virgin Hotels and to purchase tickets exclusively through Bucket Listers, please see here. Tickets are priced per person and pricing varies by city. Follow along on social @mariahsholidaybar.
