"Work hard, play hard" – the phrase so many of us in New Orleans have lived by for years. COVID-19 has made the mantra a bit harder. Now, finding a place that offers drink specials and happy hours is…
Drink Up, NOLA
Changing the way you cocktail in the Big Easy
Daniel Victory is creator and owner of Victory and New Orleans Drink Lab. He has been lauded as a pioneer of the New Orleans "craft cocktail" emergence and is considered one of the most engaging ambassadors of the Crescent City.
His dedication to preserving the artistry and sophistication of classic cocktail creation, as well as the ambiance and high standard of service set forth by many generations old bartenders, sets Daniel Victory apart from the rest.
Daniel Victory said, “If bartending was a science then every martini would be the exactly the same (at least everyone using the same brand). Exact measurements of all the ingredients would yield exactly the same drink. It’s simple scientific method — a system of repeatable experiments that yield the same results. However, anyone who has ever had martinis will tell you, they are not all the same.”
To Victory, bartending is an art form.
By 2009 Victory garnered international acclaim after being recognized as one of the top 5 bartenders in GQ Magazine/Bombay Sapphires “Most Inspired Bartender” contest. After appearing in the December 2009 issue of GQ, Daniel traveled the world as a National Ambassador for Bombay Sapphire. After a year of never being in the same place more than 3 nights and a whirlwind of knowledge he decided it was time to return home, plant his roots and explore cocktail consulting.
In an effort to preserve everything he learned, Daniel became one of the founders and lead educators of the Crescent City School of Bartending and influential in establishing The Flo Woodward Memorial Scholarship.
Daniel is a graduate of the Goldman Sachs 10,000 Small Business Program and the Goldman Sachs & Bloomberg LP Business Coaching program.
The next step in leaving his imprint on his hometown is Victory. Nestled in between the Central Business District and New Orleans’ famed Canal Street, stands the physical combination of his aesthetic, travels, smarts & history. Victory has high standards and is often found molding the next generation of bartenders.
In 2015 Victory expanded his vision and yet again put his skills to work. The Old New Orleans Drink Lab is born. A groovy, old world feel where cocktail history and education are his top priority. Here you'll learn to make Crescent City classic cocktails and get the history along with it.
With Victory constantly mixing things up, there’s no sign of slowing down.