Alyssa Fletchinger Higgins of Plush Appeal/The Mardi Gras Spot is redefining what it means to lead in New Orleans’ most iconic season. As the driving force behind this beloved family business, Alyssa is being recognized as a Woman of Impact for her role in preserving tradition while embracing innovation.
Taking the reins from her father, Alyssa has honored Plush Appeal’s roots while bringing fresh energy to its operations. From throws to costumes and festive accessories, the shop plays a critical role in outfitting krewes and partygoers across the Gulf South, ensuring the vibrancy of Mardi Gras is celebrated with style and spirit.
Under her leadership, Plush Appeal has grown into a year-round retail destination, offering party supplies for every occasion. Alyssa has modernized the shopping experience, blending New Orleans’ festive heritage with today’s retail expectations.
Beyond business, she champions sustainability efforts and supports local jobs, contributing to both the economy and the evolving culture of Carnival. Her work strengthens community ties and keeps the magic of Mardi Gras accessible to all.
Alyssa Fletchinger Higgins is more than a business owner—she’s a cultural steward and a forward-thinking leader helping to shape New Orleans’ legacy, one throw at a time.
2811 Toulouse St, New Orleans | 504-482-6100 | mardigrasspot.com
