Krista Pouncy-Dyson is a nationally respected digital media executive and the founder of Performance First Digital, a high-impact media strategy and programmatic digital buying agency recently named one of Inc. Magazine’s 50 fastest-growing companies in the Southeast. With over 25 years in the digital space, Krista has helped transform how businesses, government agencies, and nonprofit organizations leverage digital tools to meet their marketing and outreach goals.
Beyond innovation, Krista is deeply committed to community investment. She currently serves on the Board of the Algiers Economic Development Foundation, where she provides strategic support to initiatives that strengthen local businesses, attract investment, and drive neighborhood revitalization. As the owner of several commercial properties in Algiers, she is personally and professionally invested in building a thriving, inclusive local economy.
Krista’s contributions to the industry and community have earned her wide recognition. She has been honored as a CityBusiness Woman of the Year (2021, 2023), named Advertising Executive of the Year by the New Orleans Ad Club (2023), and featured as a Biz New Orleans 500 City Leader for four consecutive years. She previously served as Chairwoman of the New Orleans Regional Black Chamber of Commerce and remains an active voice in regional and national conversations around economic equity, digital transformation, and workforce development.
Whether she’s launching cutting-edge digital tools, investing in local economic ecosystems, or mentoring future innovators, Krista Pouncy-Dyson is building more than campaigns—she’s building lasting impact.
To learn more, please visit performancefirstdigital.com.
504-508-6242 | info@performancefirstdigital.com
