Young Bloods: Benjamin Gordon
Founder, Ell & Atty
Combining philanthropy with a flair for fashion, one local sock company is making a positive difference. By purchasing a pair of socks from New Orleans-based Ell & Atty, shoppers can help give back to the local community as well.
Benjamin Gordon drew on his background in the clothing industry to create Ell & Atty. Socks were always his favorite product to sell because they add a bit of expression to any outfit, from casual to formal. Available in a whole array of colors, designs and motifs, the sock collection has something for everyone. Mardi Gras beads, martinis and of course plenty of fleurs-de-lis designs are all represented here.
Launching Ell & Atty was largely inspired by his father, Kenneth Gordon, who has worked in the clothing industry since the 1960s. “It’s a family business, and we consider everyone who interacts with us part of the family,” says Gordon. Both of his parents are involved in the company’s operation.
Dogs are definitely part of the Gordon family as well. In fact, Ell & Atty is named after Gordon’s four dogs: Eleanor, Lady, Lola and Atticus. He calls them the “most selfless and loving creatures I know.” When he adopted Lady from the Louisiana SPCA, Gordon was impressed with all the good work that the organization does.
In their honor, Ell & Atty released a limited edition Louisiana SPCA sock, and its profits support the shelter. Featuring a heart motif with a cat and dog silhouette inside, the socks sell for $25 a pair.
Going forward, Gordon hopes to continue this mission of using socks as a way to inspire creativity and give back to the community. Gordon hopes to launch entire collections of socks that are designed and inspired by members of the community and supporters of organizations, then have the proceeds from sales directly support their mission.
If it feels like your organization would be a good fit, then reach out to Gordon and his team; anyone who’s interested in contributing sock design ideas is welcome to get in touch: visit EllAndAtty.com or email firstname.lastname@example.org.